For my final project I designed a full brand identity for a fictional outdoor gear company called Roam. Using Adobe Illustrator, I built a complete visual identity system from scratch. I made three logo variations, a technical jacket mockup, a toque with four colorways, and a hiking backpack. Every asset was designed to feel like a real premium outdoor brand, inspired by companies like Arc’teryx and Black Diamond. As a bonus deliverable I also created an animated brand commercial in Adobe After Effects. Roam is built for the mountains, the forest, and the backcountry, a brand for those who roam to places where the air gets thin.
Digital Media 